Liberate Consulting is here to share and inspire in a simple and straightforward way


If you are looking to better understand what works and what doesn’t in the wellness, fitness, and yoga industries, you are in the right place. If you need inspiration or ideas; If you love to learn; If you love the wellness industry and want to keep serving it; If you wish you had a business partner; If you want to better understand the potential of your business but hate numbers and KPIs, you are definitely in the right place.

Founded by Roxanne Banta Borger (Roxy) in 2011, Liberate Consulting is here to share everything it takes to own and operate a thriving wellness business. With over 15+ years experience as a studio owner, consultant, public speaker, and educator, Roxy has a mission to help others do it better than she did.

borger family smiles

Roxanne Banta Borger (Roxy) is on a mission to learn, share, and connect within the boutique wellness industry. She’s a true teacher at heart and self taught entrepreneur who loves to serve the wellness industry that has saved her life in so many ways. Roxy has a passion for helping renegade, passionate, life enhancing businesses thrive, including her own.

Roxy has worked in the wellness industry since 2005, and has helped thousands of wellness businesses and clients of MINDBODY grow 40%* through remote and on-site consulting, teaching engagements, and public speaking events. Roxy helped co-create MINDBODY University (MBU) Educational Events and the MBU Business Consultant Program. Roxy made her studio owner dream come true when she got a loan, emptied her savings, and bought and ran her own studio for 5 years. Roxy has been working since she was 14 years old and hopes to be teaching still when she’s 80. 


Roxy applied for a part-time job as an administrator at this little start up called MINDBODY in 2005. After professing an obsession with yoga and spreadsheets, she was hired as the first office manager, and hasn’t looked back since.

she drank the studio owner koolaid

After working with passionate studio owners for 5+ years in her work with MINDBODY and teaching yoga on the side, Roxy bought and became owner of Smiling Dog Yoga, the studio she taught at. Roxy played the role of teacher, desk staff, accountant, marketer, manager, handyman, visionary and more. After growing studio revenue 45%, consistently paying herself, launching teacher training programs, and having a baby, Roxy sold the studio to a good friend and is still helping the studio continue it's service and evolution.

Roxy knows first hand what it takes to run a wellness business and brings this unique insiders perspective to the businesses she works with to help inspire and transform. She knows what’s normal and what’s not in the yoga, fitness, and wellness industries she serves. She dreams of spreadsheets in her sleep. Roxy loves organizing business life so that we can save time, be more efficient, and spend more energy on what matters most. Roxanne was the first Customer Service Manager at MINDBODY and knows how to use MINDBODY software like the back of her hand.  She has a degree in mathematics and loves using her technical prowess and problem solving skills to help others do more of what they love.


Roxy grew up in Detroit, Michigan and loves the grit and soul it gifted her with. She loves using her hand as a map whenever she gets a chance. In addition to her experience in the wellness industry, Roxanne also has experience in customer service, management, database programming, and lecturing at the university level. She loves teaching, problem solving, and helping people become healthier, happier versions of themselves – directly and indirectly.

Check out her personal website for more personal rants and raves.

coming soon…

Roxy loves teaching and public speaking and is available to inspire your group or special event with energy, content, and confidence. More details on Roxy’s public speaking mission and resume soon, but contact us if you want to learn more in the meantime.