Cultivating Soulful Communities Is My Passion

Meet Roxy Borger, Your Fit Biz Fairy Godmother

I am a Serial Wellprepreneur, Data Driven Business Consultant, & Passionate Leader for the Health, Wellness, and Fitness Industries and I’m here to be your business fairy godmother.

I have worked in technology and with boutique wellness studios since 2005. I have helped thousands of wellness businesses grow an average of 40%* through my work consulting and leading (MINDBODY University) events. I love creating educational programs and writing content which focus on helping wellness businesses thrive through best business strategies, metrics, and technology. I made my studio owner pipe dream come true when I got a loan, emptied my savings, and bought and ran my own studio for 5 years. I have been working since I was 14 years old and hope to be teaching movement when I’m 80!

My first grown up job was definitely not the right fit…

I started my career as a computer programmer for the insurance industry and imagined I’d spend my nights and weekends at the gym and that would be enough. I eventually (& luckily) found my way to the Central Coast of California and interviewed for a part-time job as an administrator at this little start up called MINDBODY in 2005. After professing an obsession with yoga and spreadsheets, I was hired as the first Customer Service Manager, and haven’t looked back since. I wore many hats in my time working with Mindbody including time as Director of Education, Data Conversions, and Onsite Wellness. My most notable work was co-creating and evolving Mindbody University (MBU) events which helped studios be more profitable from 2006-2021 and the MINDBODY Consultant Program which was created in 2016 and is still going strong.

I was hooked at first down dog

After working with passionate studio owners through my work with Mindbody and practicing & teaching yoga as much as possible on the side, I bought and became owner of Smiling Dog Yoga, my sweet home studio spot in San Luis Obispo, California. I played the role of teacher, desk staff, accountant, marketer, manager, handyman, visionary and more. After growing studio revenue 50%, consistently paying myself and a studio director, launching teacher training programs, and having a baby, I sold the studio to a good friend and am happily living vicariously through the studios I teach at at this time.

I know first hand what it takes to run a studio and I bring this unique insiders perspective to help focus studio owners on what matters. I know what’s normal and what’s not in the yoga, barre, fitness, and wellness industries after 20 years of playing together. I live and breathe spreadsheets. I love organizing all aspects of work and home life so that we can save time, be more efficient, and spend more energy on things that light us up. I have a degree in mathematics and love using my technical prowess and problem solving skills to help others do more of what they love.

Previous Lives

I grew up in Detroit, Michigan and love the grit and soul it gifted me with. I love using my hand as a map whenever I get a chance. I also have experience in customer service, data science, people management, database/computer programming, and lecturing at the university level. I love teaching all the fittest and finest things (barre fitness, yoga, business, metrics) and helping people become better versions of themselves – directly and indirectly.