Dear College Friends

succulents go round

Today I had the pleasure of being part of a panel at Calpoly, my local university, discussing what Entrepreneurship means to me and how my background studying Mathematics served in my greater career. It was so nice to connect with those who are in that phase of life full of hard work, transitions, finals, and late night pizza. Some great reminders arose from the round table discussion and questions afterwards that I wanted to share here as reminders for us all.

  1. We are all striving to find work we can feel good about. What a gift that we live in a time that we can pursue this aim.

  2. Entrepreneurship to me, is more about passion than it is about profitability, although profitability and covering costs is a necessary part of operating a business that I think we can’t ignore. I recently read an interesting article, The Bankrupt Idealogy of Business School. It proposed that, “Business has lost sight of its true function in society, which is to provide a mechanism by which we can work together and with our environment to achieve our common goals. It is not, and never has been, to simply make a profit.” Glad I’m not the only one wondering this!

  3. I said this spontaneously while chatting with someone and I think it’s really true. In five years, no one will even know your major?! Isn’t it crazy?! The work we are doing today, as important and life filling as it is, might not really matter all that much in 5 years. It matters in that it will likely have that connecting thread that will lead you to the next thing. But try not to stress. When you are graduating put yourself out there, see what you are eligible for, and apply and interview for it. Who knows what will stick, and it will most certainly have some lessons to teach. Also, look for companies you like, towns you like, and research those and see where you might fit and try to make it happen. It might take an extra class or summer job.

  4. It’s so hard to imagine how your unique skills and energy might best serve the world and yourself when the environment you are living in is so structured and specific. College can feel like such a bubble, a sweet bubble, but a bubble none the less. We so often work and live life in such tight little bubbles we can’t see beyond our immediate windshields. I want to remind us that sometimes the best thing is to get out there and try things out. I was really impressed and proud of those students for showing up to something optional to think about how they might best contribute in life. We don’t have to know what we want to be when we grow up, what our careers will be, how it all fits at the tender age of 20, 40, or even in our wisdom years. It constantly changes! Just get out there, start working on or toward something you can wake up for and feel good about showing up to each day. My first post college job was computer programming for an insurance company. I learned people skills, office skills, how to show up every day. This later led to me getting hired at a much better company for my personality because I had experience that aligned with them. And it just kept going this way and still is for me. Make it your goal to show up and learn each and every day, and it will unfold.

  5. I didn’t get to say this to the panel, but I wanted to: BE PATIENT! I didn’t just get hired for my dream job out of nowhere, although I feel blessed to have eventually found my way to some version of it. It took me learning from lots of middle jobs, making it my mission to grow in each situation, and to keep showing up.

  6. One more thing, IT TAKES A VILLAGE. Helen Keller said it best, “We can do so much more together, than we can apart”. I have noticed in myself and our culture that there is an over emphasis on individuality. When I feel part of a team I love and am loyal to, way more magic and success happens than when I am trying to conquer the world by myself and create my own idealized version of the world. Ten years ago, I thought I could do it better. Today, I realize it’s much more interesting to try to meld with each other and find more win-win. I am still here creating my version of it, but with a more collaborative approach, I think*!

Good luck to those in transition, trying to find your spark, embarking upon the unknown. YOU GOT THIS.

My Happy Place, Esalen, Big Sur, CA

My Happy Place, Esalen, Big Sur, CA

MINDBODY State of the Industry Report 2019

MINDBODY just released a new State of the Industry Report discussing some of the trends they are seeing in the cities and industries that they serve. This is similar to the data presented at the Bold Conference every year. It’s inspiring and informative. Check it out! Here are some snippets and a link to the full article if you want to check it out.

“The MINDBODY Wellness Index is a proprietary statistical scoring algorithm that incorporates Metropolitan Statistical Area (MSA) level anonymized and aggregated data from the MINDBODY marketplace, third-party data from sources such as the US Census, Google and other business listing services, and data from a large-scale MINDBODY consumer survey covering the largest 50 MSAs in the US. “

“Factors that measure business health include revenue per capita adjusted for cost of living expenses, percentage of processed revenue, density of fitness, beauty, and wellness businesses in a particular MSA, and revenue per staff service hour, among others. “

“The San Francisco-Oakland-Hayward, California market has the highest density of wellness businesses with 2.7 businesses per square mile. Salt Lake City, Utah has the lowest density of wellness businesses with just 0.2 businesses per square mile. “

I love data and I love infographics. So this is just a win-win. Here is a link to the full article. Let me know your thoughts, favorite data, or stuff you think is useless.

Also, if you want to see some of this data in video format, check out the following from Bold 2018.

Push Notifications For The Win

Fitxcore focuses on mobility as well as strength and conditioning

Fitxcore focuses on mobility as well as strength and conditioning

I’m super excited to share this marketing win idea as shared with me at a recent event for wellness businesses. This is one of my favorite examples of how to get the most of technology to help grow your business. Many thanks to Robert Faldon, owner of Fitxcore a Strength and Conditioning business located in Torquay, Australia and attendee of MINDBODY University Sydney this past week, who shared this story.

Robert and his team wanted to add a new service offering, infrared sauna, to their business and the cost of the equipment was a bit prohibitive. They did some math and made a goal for preselling packages for the sauna in advance of purchasing the equipment. If they could do enough presales to cover the cost of the sauna, they would buy the sauna.  Sounds win-win right? If they can get their existing customers to cover the cost of the new equipment, the studio gets a new alternate revenue stream to help with their bottom line. The customers get to try a great new service at a deal that they’ll never get otherwise. The customers might also like the idea of being “founding fathers” of this program.

The very first step in moving towards offering this new program, which was key, was to create educational content about the benefits of the new service to inspire their community. They published the content a week or so in advance of the planned presale. Next, Fixcore offered the presale packages via push notifications on their studios app (the MINDBODY Branded App to be specific) available for purchase for just 24 hours (a little urgency never hurts with marketing). They sold enough packages through the push notification to cover the cost of the sauna. Now they had a piece of equipment that they put in a part of their space that was unused anyway, that could earn them additional revenue but had little additional cost associated with operating the service.

What I love most about this is that the studio brought in additional revenue, without too much effort, or up front / cash investment on their part. It’s very easy as a studio owner to think, “I can’t do that, I don’t have enough money” and Robert proves to us that growing and expanding isn’t always about the money you have up front to invest. Sometimes it’s just appropriate investment of time and energy. Most studio owners I cross paths with could use additional revenue streams.

This also points to how important it is to have a content strategy as part of your marketing plan. The success here was based on the fact that Robert took the time to research the benefits of infrared sauna and tell his customers how this might help them reach their health goals in advance of offering a promotion surrounding it. Good content can motivate, educate, and inspire, and you must do it constantly, in a variety of ways. It builds trust, image, brand, and collective understanding. What kids of content are you sharing with your tribe? Are you consistent with it?

Isn’t this just a beautiful story?! This is a great example of getting creative in finding the resources to try new things and evolving your business.

Share your experience with push notifications below and subscribe to my newsletter to read about future marketing wins and losses I hear out in the wellness business world.