MINDBODY State of the Industry Report 2019

MINDBODY just released a new State of the Industry Report discussing some of the trends they are seeing in the cities and industries that they serve. This is similar to the data presented at the Bold Conference every year. It’s inspiring and informative. Check it out! Here are some snippets and a link to the full article if you want to check it out.

“The MINDBODY Wellness Index is a proprietary statistical scoring algorithm that incorporates Metropolitan Statistical Area (MSA) level anonymized and aggregated data from the MINDBODY marketplace, third-party data from sources such as the US Census, Google and other business listing services, and data from a large-scale MINDBODY consumer survey covering the largest 50 MSAs in the US. “

“Factors that measure business health include revenue per capita adjusted for cost of living expenses, percentage of processed revenue, density of fitness, beauty, and wellness businesses in a particular MSA, and revenue per staff service hour, among others. “

“The San Francisco-Oakland-Hayward, California market has the highest density of wellness businesses with 2.7 businesses per square mile. Salt Lake City, Utah has the lowest density of wellness businesses with just 0.2 businesses per square mile. “

I love data and I love infographics. So this is just a win-win. Here is a link to the full article. Let me know your thoughts, favorite data, or stuff you think is useless.

Also, if you want to see some of this data in video format, check out the following from Bold 2018.

Push Notifications For The Win

This is one of my favorite examples of how to get the most of push notifications from Robert Faldon, owner of Fitxcore a Strength and Conditioning business located in Torquay, Australia and attendee of MINDBODY University Sydney this past week.

Robert and his team wanted to add a new service offering, infrared sauna, to their business and the cost of the equipment was a bit prohibitive. They did some math and made a goal for preselling packages for the sauna in advance of purchasing the equipment. If they could do enough presales to cover the cost of the sauna, they would buy the sauna.  Their very first step, which was key, was to create some educational content about the benefits of the sauna to inspire their community a week or so in advance of the planned presale. Sharing helpful educational content is such an important way for us to serve our tribes. Then they offered the presale packages via push notifications on their app (the MINDBODY Branded App to be specific) available for purchase for just 24 hours. They sold enough packages through the push notification to cover the cost of the sauna.

Isn’t that just beautiful?! This is a great example of getting creative in finding the resources to try new things and evolve your business. It doesn’t always have to be more cash expenditure.

Share your experience with push notifications below!

Fitxcore focuses on mobility as well as strength and conditioning

Fitxcore focuses on mobility as well as strength and conditioning