MINDBODY just released a new State of the Industry Report discussing some of the trends they are seeing in the cities and industries that they serve. This is similar to the data presented at the Bold Conference every year. It’s inspiring and informative. Check it out! Here are some snippets and a link to the full article if you want to check it out.
“The MINDBODY Wellness Index is a proprietary statistical scoring algorithm that incorporates Metropolitan Statistical Area (MSA) level anonymized and aggregated data from the MINDBODY marketplace, third-party data from sources such as the US Census, Google and other business listing services, and data from a large-scale MINDBODY consumer survey covering the largest 50 MSAs in the US. “
“Factors that measure business health include revenue per capita adjusted for cost of living expenses, percentage of processed revenue, density of fitness, beauty, and wellness businesses in a particular MSA, and revenue per staff service hour, among others. “
“The San Francisco-Oakland-Hayward, California market has the highest density of wellness businesses with 2.7 businesses per square mile. Salt Lake City, Utah has the lowest density of wellness businesses with just 0.2 businesses per square mile. “
I love data and I love infographics. So this is just a win-win. Here is a link to the full article. Let me know your thoughts, favorite data, or stuff you think is useless.
Also, if you want to see some of this data in video format, check out the following from Bold 2018.