Work with Roxy
Do you want a more profitable business that flourishes and thrives?
Want to know exactly what to focus on to maximize profitability, retention, and joy in your business?
Learn and dive into what it takes to thrive in the boutique fitness business world of today. An expert whose run her own studio successfully, whose coached thousands of yoga, barre, and fitness studios since 2005, Roxy is here to help you optimize profitability so your business can be the life enhancing, community hub it was always meant to be.
Get the business clarity & support you crave
Dear Overwhelmed, Too Busy, or Burned Out Wellpreneur who loves providing life-enhancing experiences to your community: You are not alone, YES you can do this, and YES you can find a way to cultivate a thriving, profitable community, business and life! I know you went into business with a huge passion for helping people. Lets work together to make sure your energy and money is well spent. Roxy is here to help you:
Get focused and motivated on getting the most important tasks done
Systematize and optimize to save time and energy
Get perspective and accountability for better business clarity
Feel more connected and supported
Optimize the lifetime value of your customers and your long term growth and profitability potential
Book a free discovery call to see how I can help you meet your biggest challenges with grace and tenacity. Now is the time to commit to growing and evolving your business and life!
Hi, I’m Roxy and I’m Here To Help You & Your Boutique Fitness Business Thrive
I am a Serial Wellprepreneur, Data Driven Business Consultant, & Passionate Leader for the Health, Wellness, and Fitness Industries.
I have worked with thousands of studios since 2005 as a consultant, director, public speaker, and studio owner. I am data driven and help studios optimize all phases of retention with strategies that are time tested and proven. I love the dance between owning my own businesses, always learning, and connecting with soulful community. I’m grateful to own and operate two companies that enable me to do do work I LOVE: Fit Biz Rox Consulting focuses on profitable studio strategies & Slow Moves Rox focuses on movement, nature, and contemplation in and around San Luis Obispo, CA.
Completely Transform With The Profitability System
The Profitability System is everything you need to improve profitability and efficiency in your business WITHOUT wasting time, money, or sanity in the process! This is my very own “Master’s Course” during which I share the strategies that have consistently been most effective for thousands of studios over the last 20 years. We will dive in together and look at all the nooks and crannies of your business to overhaul and optimize your studio with:
Initial & follow up Key Performance Indicator (KPI) report cards to help guide strategy (Value: $1800)
Retention optimization and review (Value: $1200)
Marketing essentials review and optimization (Value: $300)
Business management & ops review and optimization (Value: $300)
Goal setting and accountability check ins (Value: $400)
Expert level documentation & support for duration of course (Value: $1000)
COST: $1799 (Value: $5000)
Invest in your business and yourself to make the most of your studio journey for yourself and your community
This system consists of 6 Strategy Sessions + Custom KPI Report Cards and Updates + Ongoing Support for the duration of our time working together over 3-6 months.
Areas of Focus
Key Performance Indicators or Metrics (KPI) ~ Reporting, Tracking, and Goal Setting
Retention ~ Pricing ~ Sales
Marketing ~ Digital ~ Social ~ Guerilla ~ Planning
Expenses ~ Budgeting ~ Payroll
Operations ~ Staff Management ~ Hiring ~ Training
Software Setup & Optimization
Mission ~ Value Proposition ~ Goals
My Story
My Profitability Courses & Sessions are a more personalized and methodical approach to fitness business strategy & education. My offerings are inspired by my work with Mindbody, Mindbody University, running my own studio, and Consulting studios since 2005. My work consulting and teaching courses has helped thousands of wellness businesses grow 30-50%.
Client Stories…
“Our studio & mindset are in better places after having worked with Roxy! We started working with her after the initial covid shock had done its damage to our business. She has an impressively large knowledge base and an incredibly varied set of skills to go along with it. It’s incredibly useful and efficient in terms of finances and time to have Roxy complete some technical tasks for me. She’s a blessing to our business in that way. She’s more than paid for herself with the work we’ve done on optimizing members and retention strategies.”
“Roxy has deep experience actually doing the things she’s talking about. She’s been there, she knows. It’s comforting. She’s helped us with writing, tech, design, management, sales, marketing, and teacher trainings. Her strong intellect is matched with a very warm, comfortable and approachable style. We begin to see results as soon as we implemented her suggestions. She took time on her own to get to know us and our studio and it definitely helps. We’re so glad we took have Roxy on our team. Our studio and sanity are better for it.”
- Brian Henderson, Co-Founder, Open Way Yoga
“Being a boutique fitness business owner is one of the most challenging, yet fulfilling jobs I've ever had. I can honestly say that I couldn't have done it without the support and education I have received from Roxy through her work with Mindbody University. I'll never forget the two most important things Roxy Borger taught us when we first met -- “Focus on Intro Offers and Auto Pays!”. A lightbulb went off, I just did what Roxy said and my business began to transform. But it doesn't end there, each time I have worked with Roxy (and her events) I have deepened my knowledge, learned new skills and trends, improved the operations and success of my business and am reinspired to keep growing. The fitness and wellness business and the technology we use to manage it is changing year over year, so networking, events, and continuing education every year has become mandatory for me and my management team."
-Sheila Melody, Founder, The Strength Code
“I just finished listening to (Roxy) speak on Intelligent Pricing and I wanted to thank you. In 2019 I attended an event and as a result of listening to your talk and the mention that the average rate of retention is 33%, I changed my business model from unlimited classes to small group training, doubled our rates and I am thrilled to say that our average rate of retention for the last year and half since our changeover is a whopping 85-90%. So grateful! Thanks again!”
- Paul Rosenberg, President & CEO, Real Results Fitness
“I love working with Roxy!! I had been looking for Roxy for at least five years before we finally met at a conference. Immediately, I knew I wanted to work with her but the question was how? She was on the west coast and my business was on the east coast. Turns out, it didn't matter one bit! I have had a full time career in the yoga and wellness industry for over 20 years. I am constantly looking to work with advisors and mentors who are a few steps ahead of me in experience and knowledge. Having Roxy on our side is one of the best gifts I have given to myself and my team. Her support has made our lives and business run more smoothly, efficiently and effectively.”
-Chanel Luck, Owner, Radiant Yoga Boston
Book a free discovery call and let’s talk about how I can help you and your studio
Let’s collaborate!
I am available for webinars, in person training, and content creation for individual studios, franchises and organizations trying to expand. Contact me using the info at the bottom of this website or book at “Discovery” session to discuss your project and get a quote.
